dc.contributor.author | Broderick, Anne | |
dc.contributor.author | Jogi, A. | |
dc.contributor.author | Garry, Tony | |
dc.date.accessioned | 2009-12-14T14:28:27Z | |
dc.date.available | 2009-12-14T14:28:27Z | |
dc.date.issued | 2003 | |
dc.identifier.citation | Broderick, A., Jogi, A. and Garry, T. (2003) Tickled pink: the personal meaning of cause related marketing for customers. Journal of Marketing Management, 19 (5/6), pp. 583-610. | en |
dc.identifier.issn | 0267-257X | |
dc.identifier.uri | http://hdl.handle.net/2086/3089 | |
dc.language.iso | en | en |
dc.publisher | Academic Press | en |
dc.title | Tickled pink: the personal meaning of cause related marketing for customers. | en |
dc.type | Article | en |
dc.identifier.doi | http://dx.doi.org/10.1362/026725703322189968 | |
dc.peerreviewed | Yes | en |