Tickled pink: the personal meaning of cause related marketing for customers.

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dc.contributor.author	Broderick, Anne
dc.contributor.author	Jogi, A.
dc.contributor.author	Garry, Tony
dc.date.accessioned	2009-12-14T14:28:27Z
dc.date.available	2009-12-14T14:28:27Z
dc.date.issued	2003
dc.identifier.citation	Broderick, A., Jogi, A. and Garry, T. (2003) Tickled pink: the personal meaning of cause related marketing for customers. Journal of Marketing Management, 19 (5/6), pp. 583-610.	en
dc.identifier.issn	0267-257X
dc.identifier.uri	http://hdl.handle.net/2086/3089
dc.language.iso	en	en
dc.publisher	Academic Press	en
dc.title	Tickled pink: the personal meaning of cause related marketing for customers.	en
dc.type	Article	en
dc.identifier.doi	http://dx.doi.org/10.1362/026725703322189968
dc.peerreviewed	Yes	en