Tickled pink: the personal meaning of cause related marketing for customers.

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dc.contributor.author Broderick, Anne
dc.contributor.author Jogi, A.
dc.contributor.author Garry, Tony
dc.date.accessioned 2009-12-14T14:28:27Z
dc.date.available 2009-12-14T14:28:27Z
dc.date.issued 2003
dc.identifier.citation Broderick, A., Jogi, A. and Garry, T. (2003) Tickled pink: the personal meaning of cause related marketing for customers. Journal of Marketing Management, 19 (5/6), pp. 583-610. en
dc.identifier.issn 0267-257X
dc.identifier.uri http://hdl.handle.net/2086/3089
dc.language.iso en en
dc.publisher Academic Press en
dc.title Tickled pink: the personal meaning of cause related marketing for customers. en
dc.type Article en
dc.identifier.doi http://dx.doi.org/10.1362/026725703322189968
dc.peerreviewed Yes en


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