Tribal motivation in sponsorship and its influence on sponsor relationship development and corporate identity.

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dc.contributor.author Garry, Tony
dc.contributor.author Broderick, Anne
dc.contributor.author Lahiffe, K.
dc.date.accessioned 2009-12-14T14:27:26Z
dc.date.available 2009-12-14T14:27:26Z
dc.date.issued 2008
dc.identifier.citation Garry, T., Broderick, A.J., Lahiffe, K. (2008) Tribal motivation in sponsorship and its influence on sponsor relationship development and corporate identity. Journal of Marketing Management, 24 (9/10), pp. 959-978. en
dc.identifier.issn 0267-257X
dc.identifier.uri http://hdl.handle.net/2086/3085
dc.language.iso en en
dc.publisher Westburn Publishers en
dc.title Tribal motivation in sponsorship and its influence on sponsor relationship development and corporate identity. en
dc.type Article en
dc.identifier.doi http://dx.doi.org/10.1362/026725708X381993
dc.peerreviewed Yes en


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