The importance of creative match in television sponsorship

De Montfort University Open Research Archive

Show simple item record

dc.contributor.author Masterson, Rosalind
dc.date.accessioned 2009-11-23T15:09:38Z
dc.date.available 2009-11-23T15:09:38Z
dc.date.issued 2005
dc.identifier.citation Masterson, R. (2005) The importance of creative match in television sponsorship. The International Journal of Advertising, 24 (4), pp. 505-526 en
dc.identifier.issn 0265 0487
dc.identifier.uri http://hdl.handle.net/2086/2940
dc.language.iso en en
dc.publisher The Advertising Association en
dc.title The importance of creative match in television sponsorship en
dc.type Article en
dc.peerreviewed Yes en


Files in this item

Files Size Format View

There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record