Competitive intelligence in UK firms: A typology.

De Montfort University Open Research Archive

Show simple item record Wright, Sheila Pickton, David W. Callow, Joanne 2009-11-11T16:48:08Z 2009-11-11T16:48:08Z 2002
dc.identifier.citation Wright, S., Pickton, D.W. and Callow, J. (2002) Competitive intelligence in UK firms: A typology. Marketing Intelligence and Planning, 20 (6), pp 349-360 en
dc.identifier.issn 0263-4503
dc.description.abstract There is a danger of allowing competitive analysis to receive less than adequate attention in the marketing planning process as it is subordinated to a customer driven focus. Clearly important though customers are, they should not dominate marketing strategy and planning to the exclusion of other influential groups, one of these being competitors. With this in mind, a pilot research project was undertaken to gain a better understanding of how UK companies conduct competitive intelligence. From this pilot, a tentative typology of companies was developed to reflect four attributes of competitive intelligence activity: attitude, gathering, use and location. Further research was subsequently undertaken to corroborate the findings of the pilot study, test the appropriateness of the typology and further develop the classification definitions. The research has resulted in a typology that illustrates a continuum of behaviour on the four strands of investigation. From this, an understanding of CI best practice can be deduced.
dc.language.iso en en
dc.publisher MCB UP Ltd en
dc.subject competitive intelligence practice
dc.subject United Kingdom
dc.subject best practice
dc.subject CI typology
dc.subject empirical study
dc.title Competitive intelligence in UK firms: A typology. en
dc.type Article en
dc.researchgroup Competitive Intelligence-Management Interface Teaching and Research Initiative (CIMITRI)
dc.peerreviewed Yes en

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