Competitive intelligence through UK eyes

De Montfort University Open Research Archive

Show simple item record Wright, Sheila Badr, Ahmad Weiss, Arthur Pickton, David W. 2009-11-11T16:46:00Z 2009-11-11T16:46:00Z 2004
dc.identifier.citation Wright, S., Badr, A., Weiss, A. and Pickton, D.W. (2004) Competitive intelligence through UK eyes. Journal of Competitive Intelligence & Management, 2 (2), pp 68-87 en
dc.identifier.issn 1937-1063
dc.description.abstract Competitive Intelligence in the United Kingdom is steadily growing, yet the extent to which the country’s practitioners either understand or appreciate the full extent to which CI can improve their strategic decision making and business performance is debatable. To the uninitiated, CI in the UK is, at best, mistaken for market research, and at worst, referred to as spying. In this article, we present the UK situation, which has been determined through empirical research with practitioners, industry specialists, and consultants. Training course attendance alone confirms that there are at least 16,500 interested managers in the country. A conservative estimate based on the notion that each manager who has received formal training in CI, has told at least one other member in their workplace would double that figure to 33,000. The overwhelming conclusion is that CI is not only present in the UK but it is a vibrant, creative, exciting, and growing community.
dc.language.iso en en
dc.publisher Competitive Intelligence Foundation en
dc.subject competitive intelligence
dc.subject competitive analysis
dc.subject competition
dc.subject competitive strategy
dc.subject business strategy
dc.subject United Kingdom
dc.title Competitive intelligence through UK eyes en
dc.type Article en
dc.researchgroup Competitive Intelligence-Management Interface Teaching and Research Initiative (CIMITRI)
dc.peerreviewed Yes

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