The Quest for competitive, business and marketing intelligence: A country comparison of current practice.

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dc.contributor.author Wright, Sheila
dc.contributor.author Calof, Jonathan L.
dc.date.accessioned 2009-11-11T09:52:18Z
dc.date.available 2009-11-11T09:52:18Z
dc.date.issued 2006
dc.identifier.citation Wright, S. and Calof, J.L. (2006) The Quest for competitive, business and marketing intelligence: A country comparison of current practice. European Journal of Marketing, 40 (5/6), pp. 453-465 en
dc.identifier.issn 0309-0566
dc.identifier.uri http://hdl.handle.net/2086/2831
dc.description.abstract Three empirical studies carried out in Canada, United Kingdom and Europe are examined in this article with comparisons drawn on their approach and findings. The studies were compared using a framework, developed by the authors, along four central elements and two influencing drivers. Little measurement consistency or output value was evident such that the current focus on macro-level, isolated studies is questionable. It is recommended that future studies need to embrace greater rigour which might then deliver greater value to academics and practitioners. Stronger adhesion with other disciplines to develop a robust research agenda is also recommended.
dc.language.iso en en
dc.publisher Emerald en
dc.subject competitive intelligence
dc.subject competitive analysis
dc.subject marketing intelligence
dc.subject Canada
dc.subject United Kingdom
dc.subject Europe
dc.title The Quest for competitive, business and marketing intelligence: A country comparison of current practice. en
dc.type Article en
dc.identifier.doi http://dx.doi.org/10.1108/03090560610657787
dc.researchgroup Competitive Intelligence-Management Interface Teaching and Research Initiative (CIMITRI)
dc.peerreviewed Yes en
dc.peerreviewed Yes


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