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dc.contributor.authorWright, Sheila
dc.contributor.authorCalof, Jonathan L.
dc.date.accessioned2009-11-11T09:52:18Z
dc.date.available2009-11-11T09:52:18Z
dc.date.issued2006
dc.identifier.citationWright, S. and Calof, J.L. (2006) The Quest for competitive, business and marketing intelligence: A country comparison of current practice. European Journal of Marketing, 40 (5/6), pp. 453-465en
dc.identifier.issn0309-0566
dc.identifier.urihttp://hdl.handle.net/2086/2831
dc.description.abstractThree empirical studies carried out in Canada, United Kingdom and Europe are examined in this article with comparisons drawn on their approach and findings. The studies were compared using a framework, developed by the authors, along four central elements and two influencing drivers. Little measurement consistency or output value was evident such that the current focus on macro-level, isolated studies is questionable. It is recommended that future studies need to embrace greater rigour which might then deliver greater value to academics and practitioners. Stronger adhesion with other disciplines to develop a robust research agenda is also recommended.en
dc.language.isoenen
dc.publisherEmeralden
dc.subjectcompetitive intelligence
dc.subjectcompetitive analysis
dc.subjectmarketing intelligence
dc.subjectCanada
dc.subjectUnited Kingdom
dc.subjectEurope
dc.titleThe Quest for competitive, business and marketing intelligence: A country comparison of current practice.en
dc.typeArticleen
dc.identifier.doihttp://dx.doi.org/10.1108/03090560610657787
dc.researchgroupCompetitive Intelligence-Management Interface Teaching and Research Initiative (CIMITRI)
dc.peerreviewedYesen
dc.peerreviewedYes


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