Are they really listening? An investigation into published online privacy policies at the beginning of the third millennium.

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dc.contributor.author McRobb, Steve en
dc.contributor.author Rogerson, Simon en
dc.date.accessioned 2008-11-24T13:33:43Z
dc.date.available 2008-11-24T13:33:43Z
dc.date.issued 2004-01-01 en
dc.identifier.citation McRobb, S.R. and Rogerson, S. (2004) Are they really listening? an investigation into published online privacy policiesat the beginning of the third millennium. Information Technology & People, 17(4), pp. 442-461.
dc.identifier.issn 0959-3845 en
dc.identifier.uri http://hdl.handle.net/2086/237
dc.description This novel research is based on a data set collected in 2000 comprising disparate websites containing explicit privacy policies. Previous research had identified a perceived lack of personal privacy online as a major consumer disincentive to use of e-commerce. Using qualitative instruments, the visibility and content of policies were analysed. Key shortcomings in online privacy strategies were identified. The research was extended longitudinally with data being collected biannually. This paper has spawned three further papers which variously analyse the longitudinal data. It has led to collaborative research with Japanese counterparts into the impact of cultural differences regarding online privacy. en
dc.language.iso en en
dc.publisher Emerald en
dc.subject RAE 2008
dc.subject UoA 23 Computer Science and Informatics
dc.title Are they really listening? An investigation into published online privacy policies at the beginning of the third millennium. en
dc.type Article en
dc.identifier.doi http://dx.doi.org/10.1108/09593840410570285 en
dc.researchgroup Centre for Computing and Social Responsibility


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