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dc.contributor.authorDennehy, Denis
dc.contributor.authorKasraian, Laleh
dc.contributor.authorO’Raghallaigh, Paidi
dc.contributor.authorConboy, Kieran
dc.contributor.authorSammon, David
dc.contributor.authorLynch, Patrick
dc.date.accessioned2019-11-11T16:05:47Z
dc.date.available2019-11-11T16:05:47Z
dc.date.issued2019-07-15
dc.identifier.citationDennehy, D. et al. (2019) A Lean Start-up approach for developing minimum viable products in an established company. Journal of Decision Systems,en
dc.identifier.urihttps://dora.dmu.ac.uk/handle/2086/18762
dc.descriptionThe file attached to this record is the author's final peer reviewed version. The Publisher's final version can be found by following the DOI link.en
dc.description.abstractThe minimum viable product (MVP) is a fundamental concept of the Lean Start-up approach as it enables a company to quickly start the learning process by integrating feedback from early adopters. Although the MVP concept has evolved over the years, its application is most often reported in a start-up context, even though established companies struggle to develop MVPs. This study reports on the experience and lessons learned at Texuna Technologies, an established company, where the software product innovation team created a process map for developing MVPs. This is the first study that allows the original MVP approach to be extended and applied to established organisations.en
dc.language.isoenen
dc.publisherTaylor & Francis Groupen
dc.subjectLean Start-upen
dc.subjectMinimum Viable Product (MVP)en
dc.subjectProduct Market Fit (PMF)en
dc.titleA Lean Start-up approach for developing minimum viable products in an established companyen
dc.typeArticleen
dc.identifier.doihttps://doi.org/10.1080/12460125.2019.1642081
dc.peerreviewedYesen
dc.funderNo external funderen
dc.cclicenceCC-BY-NC-NDen
dc.date.acceptance2019-05-14
dc.exception.reasonoutput not submitted within three months of publicationen
dc.researchinstituteCyber Technology Institute (CTI)en


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