Department of Economics and Marketing
Recent Submissions
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Digital customer experience: identifying the drivers and outcomes of successful mega events
(Conference)The developments in information technology have enabled mega events to be experienced beyond their geographical location, but there is still a limited understanding of customers’ online experiences. The purpose of this ... -
The Effects of Trust and Peer Influence on Corporate Brand-Consumer Relationships and Consumer Loyalty
(Article)Drawing on relational tie theory and theory of trust, this study examines the role of affective and cognitive trust in mediating the relationship between corporate brands and consumers, and in loyalty towards corporate ... -
Visual Map, Honest Fashion Beyond Transparency
(Technical Report)Despite the well known benefits that sustainability can generate, hiding behaviours remain dominant. While some fashion brands and retailers are benefiting from their transparency efforts, hiding is still commonplace. This ... -
Honest Fashion, Beyond Transparency
(Technical Report)This team set out to better understand the sustainability challenges in the global fashion system, and soon discovered through their research that transparency is in very short supply. Therefore, the team reports on their ... -
Get Your Data from Social Media
(Book)Social media data can be vast and understanding which data source works best for a research project, as well as the ethical considerations it requires and how to go about extracting and analysing this data, is fundamental ... -
From Linear to Circular: A Meta-Theoretical Perspective on Transforming Marketing Systems
(Conference)The need for sustainability challenges the established production and consumption model that continues to shape global marketing systems. As an alternative, the Circular Economy (CE) seeks to transform market structures, ... -
A dynamic systems approach to enable sustainability in the global fashion system
(Conference)Fashion production and consumption are dynamic processes that generate economic growth, incur social injustices and undermine ecological integrity. Despite the interdependent systemic nature of these processes, that ... -
Understanding Online Event Experience: The Importance of Communication, Engagement and Interaction
(Article)Despite the advances in theory about how organisations should manage consumer experience, there is a lack of understanding about how variables such as consumer-to-consumer interaction, content engagement and effective ... -
Vinyl Strikes (Not Once But Twice): The Non-Digital Future of Listening to Music?
(Conference)Having been deemed to be obsolete nearly 30 years ago and faced with near extinction, vinyl records are enjoying since 2011 a major revival and seem to be changing the way we listen to music again. This paper uses an ... -
Is there a Causal Relationship between Oil Prices and Tourist Arrivals?
(Article)This application note investigates the causal relationship between oil price and tourist arrivals to further explain the impact of oil price volatility on tourism related economic activities. The analysis itself considers ... -
The Effects of AI on the Professions: A Literature Repository
(Technical Report)The literature on AI as a whole is huge and burgeoning, but a focus on the professions has enabled us to look at how it will change the nature of work overall, and specifically how it will impact on those who offer a ... -
Analysis of Sector Led Improvement of Children and Young People’s Services
(Working Paper)This paper was commissioned by the Association of Directors of Children’s Services (ADCS) National Performance and Information Management Group (NPIMG) to support the work of ADCS to evaluate and assess the impact of Sector ... -
Should Charity Begin at Home? An Empirical Investigation of Consumers’ Responses to Companies’ Varying Geographic Allocations of Donation Budgets.
(Article)In our globalized and interconnected world, companies are increasingly donating substantial amounts to good causes around the globe. Many companies choose to donate “at home” while others give to causes in faraway places ... -
An omnichannel approach to retailing: demystifying and identifying the factors influencing an omnichannel experience
(Article)The purpose of this research is to identify the factors that influence an omnichannel experience. Omnichannel is an emerging approach to retailing that responds to the changing nature of how customers shop in alternation ... -
Determinants of Productivity and Structural Change in a Large Commercial Farm Environment: Evidence from Ukraine
(Article)The coincidence of productivity improvements and growth of agriholdings in Ukraine over the last decade is often interpreted as evidence of technology-induced increasing returns to scale and superiority of very large ... -
Security of Property Rights and Transition in Land Use
(Article)Price and yield uncertainty are traditional considerations in agricultural markets and their impact on development. Agricultural producers in transition economies face an additional risk factor – changes in the institutional ... -
Dynamics of Agricultural Production and Land Use in Post-Soviet Ukraine
(Book chapter)Multiple economic and institutional factors drive change in the mix of agricultural commodities produced over time in any country. We examine grain, fruit and vegetable markets in Ukraine since 2004, with a focus on the ... -
Examining the Role of Women Entrepreneurs in Emerging Economies
(Book)Entrepreneurship has seen an influx of industry-leading women. With this shift, women are now impacting a mainly male-dominated field and face ongoing challenges within this domain. Examining the Role of Women Entrepreneurs ... -
Vinyl Records: The Future of Consuming Music?
(Conference)Despite having been deemed to be obsolete nearly 30 years ago, vinyl records are enjoying since 2011 a major revival and seem to change the way we listen to music again. This paper uses an ethnographic approach to explore ... -
Duration Gap Analysis Revisited Method in Order to Improve Risk Management.The case of (Chinese) commercial bank interest rate risks after interest rate liberalization
(Article)Modern theories attach much attention to interest rate related problems. We discuss the impacts of the interest rate liberalization, in China, for (10) commercial banks of (3) markedly different ownership types. The ...
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