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dc.contributor.authorWohlfeil, Markus
dc.date.accessioned2019-05-02T14:21:16Z
dc.date.available2019-05-02T14:21:16Z
dc.date.issued2011-07
dc.identifier.citationWohlfeil, M. and Whelan (2011) There’s Something about Jena Malone: New Insights into How Celebrities Appeal to Consumers. Proceedings of the Academy of Marketing Annual Conference 2011 at the University of Liverpool, Liverpool/UK, July 2011.en
dc.identifier.urihttps://marketing.conference-services.net/programme.asp?conferenceID=2342
dc.identifier.urihttps://www.dora.dmu.ac.uk/handle/2086/17770
dc.descriptionThe file attached to this record is the author's final peer reviewed version. The Publisher's final version can be found by following the URI link.en
dc.description.abstractAlthough the public demand for celebrities has grown so strong these days that they have without any doubt become an essential part of our everyday lives and contemporary market economy, the marketing literature has paid scant attention to them beyond their mere potential as product endorsers. Therefore, this paper explores how celebrities capture our attention and appeal to us personally. In doing so, it seeks to explain in particular how and why consumers become emotionally attached to one celebrity, but remain indifferent to many other equally talented, interesting and attractive ones. Drawing on introspective insights from the author’s own personal fan relationship with the film actress Jena Malone and consumer responses from previous ethnographic studies of celebrity fans, the paper examines what the substance of a celebrity is and how it appeals to the individual consumer. The study finds that the substance of a celebrity consists of four key human brand attributes through which s/he appeals to consumers as a) the performer, b) the real person underneath the performer, c) the tangible manifestation of both through products, and c) the social link to other consumers.en
dc.language.isoenen
dc.publisherAcademy of Marketing (UK)en
dc.subjectHuman Brandsen
dc.subjectFilm Stardomen
dc.subjectCelebrity Cultureen
dc.subjectBrand Substance & Appealen
dc.subjectExperiential Consumptionen
dc.subjectAutoethnography / Subjective Personal Introspectionen
dc.titleThere Is Something about Jena Malone: New Insights into How Celebrities Appeal to Consumersen
dc.typeConferenceen
dc.peerreviewedYesen
dc.funderNo external funderen
dc.projectidn/aen
dc.cclicenceCC-BY-NCen
dc.date.acceptance2011-04-30


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