Confessions of a Movie-Fan: Introspection into a Consumer’s Experiential Consumption of ‘Pride and Prejudice’
As people enjoy movies for various reasons, this paper is taking an existential-phenomenological perspective to discuss the consumption of movies as a holistic personal lived experience. By using subjective personal introspection, the author provides hereby insights into his personal lived consumption experiences with the recently released movie Pride & Prejudice. Although the introspective data suggest that a complex tapestry of interconnected factors contributes to a consumer’s movie enjoyment, this study found a consumer’s personal engagement with the movie narrative and its characters to be of particular importance. This personal engagement not only allows for a momentary escape from reality into the imaginative movie world, but is even further enhanced through intertextuality, by which the consumer connects the movie to one’s personal life experiences.
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Citation : Wohlfeil, M. and Whelan, S. (2008) Confessions of a Movie-Fan: Introspection into a Consumer’s Experiential Consumption of Pride & Prejudice. European Advances in Consumer Research, 8, pp.137-143.
ISSN : 0915-5524