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dc.contributor.authorBatat, Wided
dc.contributor.authorWohlfeil, Markus
dc.date.accessioned2019-04-09T08:24:01Z
dc.date.available2019-04-09T08:24:01Z
dc.date.issued2009-06
dc.identifier.citationBatat, W. and Wohlfeil, M. (2009) Getting Lost 'Into the Wild': Understanding Consumers’ Movie Enjoyment Through a Narrative Transportation Approach. Advances in Consumer Research, 36, pp.372-377.en
dc.identifier.issn0098-9258
dc.identifier.urihttp://acrwebsite.org/volumes/14301/volumes/v36/NA-36
dc.identifier.urihttps://www.dora.dmu.ac.uk/handle/2086/17688
dc.descriptionThe Publisher's final version can be found by following the URI link.en
dc.description.abstractAs consumers enjoy watching movies for many reasons, this paper takes an existential-phenomenological perspective to discuss movie consumption as holistic private lived experiences. By using interactive introspection, the two researchers examined their own individual private consumption experiences with the recently released movie Into the Wild (US 2007) as a complex tapestry of interrelated factors. The introspective data indicates that a consumer’s personal engagement with the movie narrative, its characters and underlying philosophy is of particular importance for one’s enjoyment of the movie. This allows for and even enhances the consumer’s temporary feeling of complete immersion into the movie’s imaginary world.en
dc.language.isoen_USen
dc.publisherAssociation for Consumer Researchen
dc.subjectFilm Consumption & Enjoymenten
dc.subjectExperiential Consumptionen
dc.subjectNarrative Transportation Theoryen
dc.subjectAutoethnography/Subjective Personal Introspectionen
dc.subjectCultural heritage and cultural productionen
dc.titleGetting Lost “Into the Wild”: Understanding Consumers’ Movie Enjoyment Through a Narrative Transportation Approachen
dc.typeArticleen
dc.funderNo external funderen
dc.projectidN/Aen
dc.cclicenceCC-BY-NCen
dc.date.acceptance2009-07


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