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dc.contributor.authorHughes, Paulen
dc.contributor.authorSouchon, Anne L.en
dc.contributor.authorNemkova, Ekaterinaen
dc.contributor.authorHodgkinson, Ian R.en
dc.contributor.authorOliveira, Joao S.en
dc.contributor.authorBoso, Nathanielen
dc.contributor.authorHultman, Magnusen
dc.contributor.authorBanin, Abena Yeboahen
dc.contributor.authorSy-Chango, Josephen
dc.date.accessioned2019-01-28T14:38:58Z
dc.date.available2019-01-28T14:38:58Z
dc.date.issued2018-12-10
dc.identifier.citationHughes, P., Souchon, A.L., Nemkova, E., Hodgkinson, I.R., Oliveira, J.S., Boso, N., Hultman, M., Yeboah-Banin, A.A. and Sy-Chango, J. (2018) Quadratic effects of dynamic decision-making capability on innovation orientation and performance: evidence from Chinese exporters. Industrial Marketing Management,en
dc.identifier.urihttp://hdl.handle.net/2086/17484
dc.descriptionThe file attached to this record is the author's final peer reviewed version. The Publisher's final version can be found by following the DOI link.en
dc.description.abstractThis study examines quadratic effects of three export decision-making approaches (planning, creativity and spontaneity) on innovation orientation, and the direct effect of innovation orientation on export market performance. The model, anchored in decision theory and dynamic capabilities, is tested on a sample of Chinese exporting firms using structural equation modelling. Findings indicate that while a greater proclivity to innovate is beneficial for export market performance, a more complex web of relationship is revealed between the three export decision-making approaches and innovation orientation, providing insights on the operationalization of a dynamic decision-making capability. Specifically, while an increasing level of export planning reduces an exporter’s capacity to innovate, creativity has a positive direct effect on exporters’ innovation orientation, which also benefits from extreme spontaneity in export decision-making. We discuss theoretical contributions and export managerial implications of this dynamic decision-making capability for industrial marketing management.en
dc.language.isoenen
dc.publisherElsevieren
dc.subjectDynamic capabilitiesen
dc.subjectExportingen
dc.subjectDecision-makingen
dc.subjectInnovationen
dc.subjectExport market performanceen
dc.subjectQuadratic effectsen
dc.subjectChinaen
dc.titleQuadratic effects of dynamic decision-making capability on innovation orientation and performance: evidence from Chinese exportersen
dc.typeArticleen
dc.identifier.doihttps://doi.org/10.1016/j.indmarman.2018.11.005
dc.peerreviewedYesen
dc.funderN/Aen
dc.projectidN/Aen
dc.cclicenceCC-BY-NC-NDen
dc.date.acceptance2018-11-14en
dc.researchinstituteCentre for Enterprise and Innovation (CEI)en


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