Ephemeral Consumerism: Crossing Territories of the Indian Female Body
Few consumer studies focus on movement from rural to urban spheres as an ephemeral phenomenon. Using data gathered from young urban and rural women attending an all-girls college in New Delhi, we illustrate how bodily territoriality is acted out through consumption choices to be used as part of ‘territorial negotiation’.
Citation : Bhogal-Nair, A. and Lindridge, A. (2017) Ephemeral Consumerism: Crossing Territories of the Indian Female Body. Advances in Consumer Research, 45, pp. 394-396
Peer Reviewed : Yes