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    Can persuasion theory help assess a deliberative communication approach? 

    Wilson, Caroline; Stuart, Graeme (Heriot-Watt University and the Academy of Marketing., 2013-09-06)
    Energy efficiency is increasingly being seen as a method to help the UK and the EU meet obligations to reduce carbon emissions. Some of the changes needed to the way we consume energy will be achieved through regulation. ...
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    Author
    Stuart, Graeme (1)
    Wilson, Caroline (1)Subject
    behaviour change (1)
    Elaboration Likelihood Model (1)
    energy (1)
    feedback (1)Social Marketing (1)... View MoreDate Issued2013 (1)Has File(s)Yes (1)

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