Business Research Methods
This is a research methods textbook. The text book is built around a model of the research process and the four frameworks approach to the research project, both models developed by Quinlan in her teaching practice.
Citation : Quinlan, C., Zikmund, W., Babin, B., Carr, J. and Griffin, M. (2015) Business Research Methods. South Western Cengage, Andover, UK
ISBN : 9781473704855
Peer Reviewed : Yes