Research issues in building brand equity and global brands in the PC market

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dc.contributor.author Wright, L. T.
dc.contributor.author Millman, C.
dc.contributor.author Martin, L. M.
dc.date.accessioned 2009-04-06T11:17:45Z
dc.date.available 2009-04-06T11:17:45Z
dc.date.issued 2007-02-01
dc.identifier.citation Wright, I.T., Millman, C. and Martin, L.M.(2007) Research Issues in Building Brand Equity and Global Brands in the PC Market. Journal of Marketing Management, 23 (1), pp. 137-155. en
dc.identifier.issn 0267-257X
dc.identifier.uri http://hdl.handle.net/2086/1667
dc.language.iso en en
dc.subject RAE 2008 en
dc.subject UoA 36 Business and Management Studies en
dc.title Research issues in building brand equity and global brands in the PC market en
dc.type Article en
dc.identifier.doi http://dx.doi.org/10.1362/026725707X178602


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