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Defining Trust in a B2B Relationship - The SMEs’ Perspective
(Academy of Marking Conference, 2015-07-07)
Trust’s role in underpinning long-term business relationships is well established, albeit with a range of associated definitions and structures. This paper presents an instrument to assess the structure and level of SMEs’ ...
Threat orientation in small and medium-sized enterprises: Understanding differences toward acute interruptions
Purpose – The purpose of this paper is to examine whether the experience, impact and likelihood of an acute business interruption, along with the perceived ability to intervene, influences the “threat orientation” of ...
SMEs and public procurement: engaged or stranged?
Using the concept of mixed embeddedness and related literatures, this paper examines the interplay of institutional environment, the public procurement and small firm resource contexts influence on strategic choice of small ...