Now showing items 1-4 of 4
Poor understanding of marketing principles has led to poor marketing management performance: Consideration of four marketing myths.
(Leicester Business School, 1997)
Marketing is accused of poor management practice. This paper argues that this is grounded in a confusion of marketing thinking and marketing action which results from widely held beliefs and myths that surround the marketing ...
Contingency and continua: achieving excellence through business continuity planning.
(Jai Press Inc., 1997)
Mature SMEs and technological innovation: entrepreneurial networks in the United Kingdom and Portugal
(Imperial College Press, 1997)