Now showing items 1-10 of 11
The computer as 'Middle Agent': Negotiating the meanings of marriage on a Sikh online dating site.
(Association for Consumer Research, 2008)
Tribal motivation in sponsorship and its influence on sponsor relationship development and corporate identity.
(Westburn Publishers, 2008)
Integrated marketing communications.
(Financial Times/ Prentice Hall, 2004)
Tickled pink: the personal meaning of cause related marketing for customers.
(Academic Press, 2003)
Service quality in internet banking: the importance of customer role.
(MCB University Press, 2002)
Brand meaning negotiation and the role of the online community: a mini case study.
(Westburn Publishers Ltd, 2003)
Food for thought: Weaning and the socialisation of consumption choices on mumsnet
(Academy of Marketing, 2016)
Important forms of online consumption legitimisation now occur outside the brand sphere. This study examines underlying socio-psychological processes that underpin consumption legitimisation in ephemeral, diverse SNS; ...
Has Mumsnet changed me? SNS influence on identity adaptation and consumption