Now showing items 1-7 of 7
Tribal motivation in sponsorship and its influence on sponsor relationship development and corporate identity.
(Westburn Publishers, 2008)
Integrated marketing communications.
(Financial Times/ Prentice Hall, 2004)
Tickled pink: the personal meaning of cause related marketing for customers.
(Academic Press, 2003)
Service quality in internet banking: the importance of customer role.
(MCB University Press, 2002)
Brand meaning negotiation and the role of the online community: a mini case study.
(Westburn Publishers Ltd, 2003)
The Critical Role of The Cultural Boundary Spanner for Pluralist Organisations
In management studies, we are just beginning to address the pluralist turn. One area where this pluralist perspective on networking is gaining ground lies in the field of boundary spanning studies. This paper examines ...