Now showing items 1-4 of 4
Toward a processual theory of transformation
This paper proposes that popular culture has the potential to be progressive, opening the possibility for social change and the motivation to drive it. Based on a hermeneutic analysis of twelve popular culture cases, a ...
Don’t Freak, I’m a Sikh: Stigma, Styled Identities and Social Distancing of the Turbaned Sikh Male
This working paper investigates how Sikh men utilise social distancing strategies in developing distinct identities not narratives. Grounded in social identity theory, we examine how global discourses of ‘Islamophobia’ ...
Ephemeral Consumerism: Crossing Territories of the Indian Female Body
(Advances in Consumer Research, 2017)
Few consumer studies focus on movement from rural to urban spheres as an ephemeral phenomenon. Using data gathered from young urban and rural women attending an all-girls college in New Delhi, we illustrate how bodily ...
Constructing Identity Through Cultural and Ancient Interpretations of the Female Body
(Association for Consumer Research, 2013)
Through complex negotiations of consumption practices, Indian women in contemporary, modernizing society are shown to be forging identities that challenge traditional ideologies of ‘womanhood’. Through societal surveillance ...