Robot relationships within communal/exchange service contexts: working paper

De Montfort University Open Research Archive

Show simple item record Garry, Tony en Harwood, Tracy en 2017-12-04T10:20:04Z 2017-12-04T10:20:04Z 2017-12-04
dc.identifier.citation Garry, T. and Harwood, T. (2017) Robot relationships within communal/exchange service contexts, ANZMAC, University of Melbourne, 4-6 December en
dc.description.abstract Emergent technologies are rapidly transforming the nature of services and service experiences. One particular area predicted to have a significant impact on these is the integration of robots into service systems. However, extant literature on service provider-user encounters and their consequential relationships implicitly assumes that the key social agents involved are primarily human. This proposed research will address this gap by investigating the extent to which robot anthropomorphization/animacy influences user perceptions of competence/professionalism and/or social cognition. It considers the impact of these on provider-user relational trust within contrasting service contexts. Specifically, using an innovative methodological approach, it will examine the extent to which ‘communal’ and ‘exchange’ contexts are influential on relational development intention and the type of relationship sought by service users. en
dc.publisher Australia-New Zealand Marketing Academy Conference en
dc.subject robots en
dc.subject service systems en
dc.subject anthropomorphism en
dc.title Robot relationships within communal/exchange service contexts: working paper en
dc.type Conference en
dc.researchgroup Institute of Creative Technologies en
dc.peerreviewed Yes en
dc.funder n/a en
dc.projectid n/a en
dc.cclicence CC-BY-NC en 2017-11-10 en

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