Cyborgian encounters in relationship marketing contexts

De Montfort University Open Research Archive

Show simple item record Harwood, Tracy en Garry, Tony en 2017-12-04T10:13:51Z 2017-12-04T10:13:51Z 2017-09-12
dc.identifier.citation Harwood, T. and Garry, T. (2017) Cyborgian encounters in relationship marketing contexts. International Colloquium on Relationship Marketing, Munich School of Management, 12-14 September en
dc.description.abstract The paper discusses the theoretical development and concepts that may apply to a new class of human-robot relationship for marketing contexts. The presentation will discuss the preliminary findings into how firms/brands may integrate cyborgian service actors into their propositions. en
dc.publisher International Colloquium on Relationship Marketing en
dc.subject cyborg en
dc.subject AI en
dc.subject service encounter en
dc.title Cyborgian encounters in relationship marketing contexts en
dc.type Conference en
dc.researchgroup Institute of Creative Technologies en
dc.peerreviewed Yes en
dc.funder n/a en
dc.projectid n/a en
dc.cclicence CC-BY-NC en 2017-07-03 en

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