Citation:Harwood, T. and Garry, T. (2017) Cyborgian encounters in relationship marketing contexts. International Colloquium on Relationship Marketing, Munich School of Management, 12-14 September
Abstract:
The paper discusses the theoretical development and concepts that may apply to a new class of human-robot relationship for marketing contexts. The presentation will discuss the preliminary findings into how firms/brands may integrate cyborgian service actors into their propositions.
