Olympic Games Bids
Hosting international sport events, from world championships for a single sport to mega-events such as the Olympic Games or the FIFA World Cup, have become big business over the past few decades. These events have grown tremendously since their early incarnations in the late nineteenth and early twentieth centuries. The popularity and appeal of sport make hosting sporting events desirable for both local politicians and national sport leaders who work together to convince the public and the international sport community that an event should be held in a specific location. Part of the appeal of hosting the Olympic Games are the legacies which the bid committee and local politicians promote as the lasting benefit to the local community for having spent money to organize the event. With events lasting several days or, in the case of the Euro or World Cup football tournaments, a full month, tourists spend multiple days in a foreign country which provides a welcome injection of cash into a local economy. However, these claims about impact of a sporting event on a city or country can be difficult to measure and often the legacies take several years to determine – and, in many cases reveal quite the opposite effect of what had been promised in the bid documents.
Citation : Dichter, Helen L. (2017) Olympic Games Bids in: Dodds, M., Heisey, K. and Ahonen, A. (eds.) Handbook of International Sport Business. London: Taylor and Francis, pp 54-64.
ISBN : 9781317486534
Research Group : International Centre for Sports History and Culture
Research Institute : Institute of History