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dc.contributor.authorTsimonis, Georgiosen
dc.contributor.authorDimitriadis, Sergiosen
dc.contributor.authorKoritos, Christosen
dc.date.accessioned2017-09-22T09:59:33Z
dc.date.available2017-09-22T09:59:33Z
dc.date.issued2017
dc.identifier.citationTsimonis, G., Dimitriadis, S. and Koritos C. (2018). Examining Relational Benefits and Costs in an online non-transactional context. International Journal of Internet Marketing and Advertising.en
dc.identifier.urihttp://hdl.handle.net/2086/14529
dc.descriptionThe file attached to this record is the author's final peer reviewed version. The Publisher's final version can be found by following the DOI link.en
dc.description.abstractThe paper explores which relational benefits and costs are appropriate for capturing relationship-building efforts within the context of informational, non-transactional, websites and assesses their effect on behavioral outcomes. Firstly, a preliminary study consisting of two focus groups was organized in order to identify what relational benefits and costs users perceive. At the second stage, quantitative data were collected with the use of an e-questionnaire from 444 users/members of a well-known FMCG companys informational website. Results, based on Structured Equation Modeling, indicate that users perceive functional, social and special treatment benefits. Functional benefits have the strongest effect on relational outcomes followed by relational costs and social benefits. Special treatment benefits have no significant effect on behavioral outcomes. From a managerial perspective, findings provide initial evidence on how the development of informational websites can be used as a relationship building tool.en
dc.language.isoen_USen
dc.publisherInderscienceen
dc.subjectRelational Benefitsen
dc.subjectRelational Costsen
dc.subjectConsumer-brand relationshipsen
dc.subjectRelationship marketingen
dc.subjectRelationship-buildingen
dc.subjectOnline Brand Communitiesen
dc.subjectInformational websitesen
dc.titleExamining Relational Benefits and Costs in an online non-transactional contexten
dc.typeArticleen
dc.identifier.doihttps://doi.org/10.1504/ijima.2018.10011680
dc.peerreviewedYesen
dc.funderN/Aen
dc.projectidN/Aen
dc.cclicenceCC-BY-NC-NDen
dc.date.acceptance2017-06-26en


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