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dc.contributor.authorScott, Peteren
dc.contributor.authorScott, Tasminen
dc.contributor.authorStokes, Peteren
dc.contributor.authorMoore, Neilen
dc.contributor.authorSmith, Simonen
dc.contributor.authorRowland, Carolineen
dc.contributor.authorWard, Tonyen
dc.date.accessioned2017-08-02T09:04:16Z
dc.date.available2017-08-02T09:04:16Z
dc.date.issued2017-03-03
dc.identifier.citationScott, P. et al. (2017) The consumer journey in The Digital Age: the challenges faced by destination and place marketing agencies. International Journal of Digital Culture and Electronic Tourism, 2 (1)en
dc.identifier.issn1753-5220
dc.identifier.urihttp://hdl.handle.net/2086/14352
dc.descriptionThe file attached to this record is the author's final peer reviewed version. The Publisher's final version can be found by following the DOI link.en
dc.description.abstractAbstract: This conceptual paper evolved from an extensive literature review and a consultancy project conducted via a UK University Business School/commercial sector collaboration. The paper explores how the digital age is presenting challenges for destination and place marketing agencies. Key trends in consumer behaviour are identified and their significance is examined. The context is largely the European tourism sector with a particular focus on the UK. The paper argues that many place and destination marketing agencies are not responding to the challenges of the digital era. With this as the backdrop, a novel conceptualisation of the customer journey model is offered which can be tested empirically. A vignette supports the model and this illustrates the complexities in consumer behaviour that are involved in a decision over where to take a city break. The paper concludes with strategic recommendations for destination and place marketing agencies.en
dc.language.isoenen
dc.publisherInderscienceen
dc.subjectdestination marketingen
dc.subjectplace marketingen
dc.subjectconsumer journey modelen
dc.titleThe consumer journey in The Digital Age: the challenges faced by destination and place marketing agenciesen
dc.title.alternativeN/Aen
dc.typeArticleen
dc.identifier.doihttps://doi.org/10.1504/IJDCET.2017.082512
dc.peerreviewedYesen
dc.funderN/Aen
dc.projectidN/Aen
dc.cclicenceN/Aen
dc.date.acceptance2017-03-13en
dc.exception.reasonNo full text. But full text available on University of Winchester repositoryen
dc.researchinstituteCentre for Enterprise and Innovation (CEI)en


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