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Browsing Leicester Business School by Author "Fleisher, Craig S."
Now showing items 1-10 of 10
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Fleisher, Craig S. ; Wright, Sheila ; Tindale, Robb (Article)In order to understand competitive intelligence and management from an academic or professional perspective, it is important to recognize its origins and development. By drawing upon various literatures predominantly in ...
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Fleisher, Craig S. ; Wright, Sheila (Conference)It ought to be a fairly safe assumption that a CI analyst would want to perform the analysis task and execute their responsibilities successfully over time. Such competencies should come with added experience on the job, ...
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Wright, Sheila ; Fleisher, Craig S. ; Madden, Emma (Conference)The greatest proportion of Competitive Intelligence (CI) practice in the pharmaceutical industry is located within the R&D function (Halliday et al 1992). This paper reports on the results of an empirical study into the ...
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Fleisher, Craig S. ; Wright, Sheila (Article)It is anticipated that any Competitive Intelligence (CI) professional would want to perform the analysis task and execute their responsibilities successfully over time. Such competencies would normally come with added ...
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Wright, Sheila ; Eid, Elsayed R. ; Fleisher, Craig S. (Article)This paper presents the findings of an empirical study of the major UK retail banks, the purpose of which was to investigate, not only how they operate their competitive intelligence gathering activities, but the degree ...
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Wright, Sheila ; Eid, Elsayed R. ; Fleisher, Craig S. (Conference)This paper presents the findings of an empirical study of the major UK retail banks, the purpose of which was to investigate, not only how they operate their competitive intelligence gathering activities, but the degree ...
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Fleisher, Craig S. ; Wright, Sheila (Article)This article identifies the state of competitive intelligence (CI) in Asia, specifically, two of its most prominent economic powers, China and Japan. Comparisons with Western, mainly U.S. practice are made, particularly ...
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Fleisher, Craig S. ; Wright, Sheila (Conference)Marketing and competitive analysis (MCA) has been part of the curriculum for marketing students and practitioner certification courses for many decades in post-secondary institutions. The implicit assumption that such ...
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Fleisher, Craig S. ; Wright, Sheila ; Allard, Helen T. (Article)The purpose of this article is to address the viability of planning and executing the integration of four, often independent marketing information management techniques: competitive intelligence (CI), customer relationship ...
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Fleisher, Craig S. ; Wright, Sheila (Conference)This paper identifies the five commonly accepted and applied standards required for a particular activity to be termed as a legitimate profession. The background to the use of standards to denote professionalism is ...
Now showing items 1-10 of 10
