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    B2B Relationship Marketing – An assessment of the Nigerian SME-Bank Relationship

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    Date
    2014-09-10
    Author
    Ojeme, Mark;
    Robson, Andrew;
    Coates, Nigel
    Metadata
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    Citation : Ojeme, M., Robson, A. and Coates, N. (2014) B2B Relationship Marketing – An assessment of the Nigerian SME-Bank Relationship. In: 22nd International Colloquium on Relationship Marketing, 8-10 September 2014, Newcastle upon Tyne.
    URI
    http://hdl.handle.net/2086/13723
    Research Institute : Centre for Enterprise and Innovation (CEI)
    Peer Reviewed : Yes
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    • Department of Economics and Marketing [223]

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