B2B Relationship Marketing – An assessment of the Nigerian SME-Bank Relationship
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B2B Relationship Marketing – An assessment of the Nigerian SME-Bank Relationship
Ojeme, Mark
;
Robson, Andrew
;
Coates, Nigel
Subject:
Commitment
,
Business to Business Relationship
Citation:
Ojeme, M., Robson, A. and Coates, N. (2014) B2B Relationship Marketing – An assessment of the Nigerian SME-Bank Relationship. In: 22nd International Colloquium on Relationship Marketing, 8-10 September 2014, Newcastle upon Tyne.
URI:
http://hdl.handle.net/2086/13723
Peer Reviewed:
Yes
Date:
2014-09-10
Creative Commons Licence:
N/A
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Department of Strategic Management and Marketing
[503]
