B2B Relationship Marketing – An assessment of the Nigerian SME-Bank Relationship

Ojeme, Mark; Robson, Andrew; Coates, Nigel

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Date

2014-09-10

Author

Ojeme, Mark;

Robson, Andrew;

Coates, Nigel

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Citation:Ojeme, M., Robson, A. and Coates, N. (2014) B2B Relationship Marketing – An assessment of the Nigerian SME-Bank Relationship. In: 22nd International Colloquium on Relationship Marketing, 8-10 September 2014, Newcastle upon Tyne.

URI

http://hdl.handle.net/2086/13723

Peer Reviewed:Yes

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Department of Strategic Management and Marketing [608]