B2B Relationship Marketing – An assessment of the Nigerian SME-Bank Relationship
Date
2014-09-10
Citation : Ojeme, M., Robson, A. and Coates, N. (2014) B2B Relationship Marketing – An assessment of the Nigerian SME-Bank Relationship. In: 22nd International Colloquium on Relationship Marketing, 8-10 September 2014, Newcastle upon Tyne.
Research Institute : Centre for Enterprise and Innovation (CEI)
Peer Reviewed : Yes