Gamifying a brand experience: insights from an explorative case

De Montfort University Open Research Archive

Gamifying a brand experience: insights from an explorative case

Harwood, Tracy ; Garry, Tony
Citation: Harwood, T. and Garry, T. (2014) Gamifying a brand experience: insights from an explorative case. Proceedings of the Academy of Marketing Annual Conference, Bournemouth University Business School, 7-10 Jul
URI: http://hdl.handle.net/2086/13377
Research Group: Institute of Creative Technologies
Peer Reviewed: Yes
Date: 2014
Creative Commons Licence: N/A

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