Gamifying a brand experience: insights from an explorative case

Date
2014
Authors
Harwood, Tracy
Garry, Tony
Journal Title
Journal ISSN
ISSN
DOI
Volume Title
Publisher
Academy of Marketing Annual Conference
Peer reviewed
Yes
Abstract
Description
Keywords
Citation
Harwood, T. and Garry, T. (2014) Gamifying a brand experience: insights from an explorative case. Proceedings of the Academy of Marketing Annual Conference, Bournemouth University Business School, 7-10 Jul
Research Institute
Institute of Creative Technologies (IOCT)