Gamifying a brand experience: insights from an explorative case
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Gamifying a brand experience: insights from an explorative case
Harwood, Tracy
;
Garry, Tony
Citation:
Harwood, T. and Garry, T. (2014) Gamifying a brand experience: insights from an explorative case. Proceedings of the Academy of Marketing Annual Conference, Bournemouth University Business School, 7-10 Jul
URI:
http://hdl.handle.net/2086/13377
Research Group:
Institute of Creative Technologies
Peer Reviewed:
Yes
Date:
2014
Creative Commons Licence:
N/A
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Leicester Media School
[1186]
