Gamifying a brand experience: insights from an explorative case

Harwood, Tracy; Garry, Tony

Date

2014

Author

Harwood, Tracy;

Garry, Tony

Metadata

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Citation : Harwood, T. and Garry, T. (2014) Gamifying a brand experience: insights from an explorative case. Proceedings of the Academy of Marketing Annual Conference, Bournemouth University Business School, 7-10 Jul

URI

http://hdl.handle.net/2086/13377

Research Group : Institute of Creative Technologies

Research Institute : Institute of Creative Technologies (IOCT)

Peer Reviewed : Yes

Collections

Leicester Media School [1400]