Green business models transformation: Evidence from the UK construction sector

Abstract

Purpose – Sustainability has the potential to bring enormous benefits to our built environment. To release this potential, a change in business models is required. Green business models (GBMs) transformation is investigated by adopting five essential elements of green value creation and capture: Green Value proposition (GVP), Target Group (TG) Key Activities (KA), Key Resources (KR), and Financial Logic (FL). Design/methodology/approach – In this qualitative study, 19 semi-structured interviews are conducted. Interviewees were selected purposively. The emergent data is analysed with the aid of themes. Findings – It is observed that significant effort is being made towards enabling the transformation of certain elements pertinent to green value creation: KA and KR. This is particularly so when compared to other elements like GVP, TG, and FL. Implications –Findings from this study should encourage construction managers to align their extant BMs to green activities hence enabling new approaches to green value creation and capture. Furthermore, the study will aid in improving the environmental and economic positions of the value chain within the construction sector. Originality/value - This research is one of the few empirical academic works investigating GBMs in the construction sector.