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dc.contributor.authorHarwood, Tracyen
dc.contributor.authorGarry, Tonyen
dc.contributor.authorUwins, M.en
dc.date.accessioned2016-02-16T15:28:48Z
dc.date.available2016-02-16T15:28:48Z
dc.date.issued2015
dc.identifier.citationHarwood, T., Garry, T. and Uwins, M. (2015) Machinima: extending brand reach. Journal of Consumer Behaviour, 14 (6), pp. 378-388en
dc.identifier.urihttp://hdl.handle.net/2086/11519
dc.language.isoenen
dc.publisherWileyen
dc.titleMachinima: extending brand reachen
dc.typeArticleen
dc.identifier.doihttp://dx.doi.org/10.1002/cb.1552
dc.researchgroupInstitute of Creative Technologiesen
dc.peerreviewedYesen
dc.funderAHRC (Arts and Humanities Research Council)en
dc.projectidAH/L014203/1en
dc.researchinstituteInstitute of Creative Technologies (IOCT)en


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