Machinima: extending brand reach

De Montfort University Open Research Archive

Machinima: extending brand reach

Harwood, Tracy ; Garry, Tony ; Uwins, M.
Citation: Harwood, T., Garry, T. and Uwins, M. (2015) Machinima: extending brand reach. Journal of Consumer Behaviour, 14 (6), pp. 378-388
URI: http://hdl.handle.net/2086/11519
DOI: http://dx.doi.org/10.1002/cb.1552
Research Group: Institute of Creative Technologies
Peer Reviewed: Yes
Date: 2015

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