Machinima: extending brand reach
Date
2015
Citation : Harwood, T., Garry, T. and Uwins, M. (2015) Machinima: extending brand reach. Journal of Consumer Behaviour, 14 (6), pp. 378-388
Research Group : Institute of Creative Technologies
Research Institute : Institute of Creative Technologies (IOCT)
Peer Reviewed : Yes
Collections
- Leicester Media School [1312]