Machinima: extending brand reach

Date

2015

Author

Harwood, Tracy;

Metadata

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Citation : Harwood, T., Garry, T. and Uwins, M. (2015) Machinima: extending brand reach. Journal of Consumer Behaviour, 14 (6), pp. 378-388

URI

http://hdl.handle.net/2086/11519

DOI

http://dx.doi.org/10.1002/cb.1552

Research Group : Institute of Creative Technologies

Research Institute : Institute of Creative Technologies (IOCT)

Peer Reviewed : Yes

Collections

Leicester Media School [1312]