• Login
    View Item 
    •   DORA Home
    • Faculty of Computing, Engineering and Media
    • Leicester Media School
    • View Item
    •   DORA Home
    • Faculty of Computing, Engineering and Media
    • Leicester Media School
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Machinima: extending brand reach

    Thumbnail
    Date
    2015
    Author
    Harwood, Tracy;
    Garry, Tony;
    Uwins, M.
    Metadata
    Show attachments and full item record
    Citation : Harwood, T., Garry, T. and Uwins, M. (2015) Machinima: extending brand reach. Journal of Consumer Behaviour, 14 (6), pp. 378-388
    URI
    http://hdl.handle.net/2086/11519
    DOI
    http://dx.doi.org/10.1002/cb.1552
    Research Group : Institute of Creative Technologies
    Research Institute : Institute of Creative Technologies (IOCT)
    Peer Reviewed : Yes
    Collections
    • Leicester Media School [1312]

    Submission Guide | Reporting Guide | Reporting Tool | DMU Open Access Libguide | Take Down Policy | Connect with DORA
    DMU LIbrary
     

     

    Browse

    All of DORACommunities & CollectionsAuthorsTitlesSubjects/KeywordsResearch InstituteBy Publication DateBy Submission DateThis CollectionAuthorsTitlesSubjects/KeywordsResearch InstituteBy Publication DateBy Submission Date

    My Account

    Login

    Submission Guide | Reporting Guide | Reporting Tool | DMU Open Access Libguide | Take Down Policy | Connect with DORA
    DMU LIbrary