Machinima: extending brand reach
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Machinima: extending brand reach
Harwood, Tracy
;
Garry, Tony
;
Uwins, M.
Citation:
Harwood, T., Garry, T. and Uwins, M. (2015) Machinima: extending brand reach. Journal of Consumer Behaviour, 14 (6), pp. 378-388
URI:
http://hdl.handle.net/2086/11519
DOI:
http://dx.doi.org/10.1002/cb.1552
Research Group:
Institute of Creative Technologies
Peer Reviewed:
Yes
Date:
2015
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Leicester Media School
[1258]
