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Competitive intelligence programmes at French Chambers of Commerce and Industry.
(De Montfort University, 2009-11)
Over the last ten years France has implemented regional programmes to increase the awareness of, and change attitudes towards, the Competitive Intelligence (CI) practices of enterprises. The emphasis has been on Small and ...
The contribution of CI to the strategic decision making process: Empirical study of the European pharmaceutical industry.
(Society of Competitive Intelligence Professionals., 2006)
The practice of Competitive Intelligence (CI) is common in the US pharmaceutical industry but there is little evidence to suggest that the European industry has adopted CI to the same extent. This study reports on a specific ...
Competitor intelligence for the smaller enterprise.
(De Montfort University, 1999-06)
The practice of Competitor Intelligence is well established in the USA where it is estimated that 80% of all firms utilise it to their competitive advantage. Within the UK however, it is only gradually becoming a part of ...
Competitive Intelligence and marketing strategy formulation.
(2004)
The area of competitive intelligence (CI) and its working relationship with marketing strategy formulation (MSF) has received limited in-depth research. Previous reports and studies on this relationship have largely ignored ...
Characteristics of competitive intelligence practice in R&D driven firms: Evidence from the UK pharmaceutical industry.
(2008)
The greatest proportion of Competitive Intelligence (CI) practice in the pharmaceutical industry is located within the R&D function (Halliday et al 1992). This paper reports on the results of an empirical study into the ...
Seven European nations, A profile of current CI practice.
(2005)
The practice of CI is growing across Europe, of that there is no doubt. In 2004 the Journal of Competitive Intelligence & Management invited leading practitioners, consultants and academics from a range of countries to ...
Setting the standards for the professionalisation of competitive intelligence practice.
(2008)
This paper identifies the five commonly accepted and applied standards required for a particular activity to be termed as a legitimate profession. The background to the use of standards to denote professionalism is ...
Competitive intelligence and the formulation of marketing strategy.
(De Montfort University, 2004)
The area of competitive intelligence (CI) and its working relationship with marketing strategy formulation (MSF) has received limited in-depth research. Previous reports and studies on this relationship have largely ignored ...
Competitive intelligence in action.
(De Montfort University, 1999-04)
This document reports on the findings of the very first survey to be undertaken on Competitive Intelligence (CI) practice in UK firms. The findings from mail and interview data were analysed and categorised to produce a ...
Dealing with the unknown: A holistic approach to marketing and competitive intelligence.
(2006)
Understanding the business environment is essential for successful marketing. The marketing research and strategic analysis industry’s very existence depends on this understanding, and as such, helps organizations to deal ...
