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Seven European nations, A profile of current CI practice.
The practice of CI is growing across Europe, of that there is no doubt. In 2004 the Journal of Competitive Intelligence & Management invited leading practitioners, consultants and academics from a range of countries to ...
The CI:Marketing interface
(Society of Competitive Intelligence Professionals, 2005)
The potential for CI to inform and influence marketing decisions is increasing and this combination can deliver an enviable competitive advantage. Simply knowing more about competitors is not enough. It is what the firm ...