Now showing items 1-6 of 6
Poor understanding of marketing principles has led to poor marketing management performance: Consideration of four marketing myths.
(Leicester Business School, 1997)
Marketing is accused of poor management practice. This paper argues that this is grounded in a confusion of marketing thinking and marketing action which results from widely held beliefs and myths that surround the marketing ...
The Court of Appeal and "guideline" judgments.
(Queens University Belfast School of Law, 1997)
Contingency and continua: achieving excellence through business continuity planning.
(Jai Press Inc., 1997)
Mature SMEs and technological innovation: entrepreneurial networks in the United Kingdom and Portugal
(Imperial College Press, 1997)