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Television sponsorship: using the credits to manufacture congruency
(Academy of Marketing Conference, 2003)
Abstract This paper reports upon an exploratory study into audience perceptions of television sponsorship. Two areas are considered; the relationship between television sponsorship and advertising, particularly in terms ...
Partnerships versus Regimes: Why Regime Theory Cannot Explain Urban Coalitions in the UK
This study compares and contrasts urban regeneration partnerships in the UK with urban regimes in the USA. It is argued that regime theory, as developed by Elkin and Stone, neither describes nor explains the contrasting ...