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The marketing analyst’s continuum positioning approach to developing pragmatic insight.

Fleisher, Craig S. ; Wright, Sheila (Conference)

Marketing and competitive analysis (MCA) has been part of the curriculum for marketing students and practitioner certification courses for many decades in post-secondary institutions. The implicit assumption that such ...
Not what they want but what they need: Teaching politics to journalism students

Clark, Torrin ; Jones, Alistair (Article)

There is an issue around getting students engaged in subject matter about which they may have little interest. Often, such subject matter is essential to their studies. The module Essential Public Affairs is such a concern ...

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