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Browsing Faculty of Business and Law by Author "Dimitriadis, Sergios"
Now showing items 1-7 of 7
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Tsimonis, Georgios ; Dimitriadis, Sergios (Conference)Considering the rapid development of social media and their penetration in business marketing actions, the changes brought to the firm-customer interactions, and that social interactions are enhanced by social media, it ...
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Tsimonis, Georgios ; Dimitriadis, Sergios (Article)The purpose of this paper is to: first, examine why companies create brand pages in social media, how they use them, what policies and strategies they follow, and what outcomes do they expect; and second – from firms’ point ...
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Tsimonis, Georgios ; Dimitriadis, Sergios (Conference)The paper focuses on consumer-brand relationships, and attempts to identify what relational benefits and costs consumers-members of social media brand pages perceive. Considering the rapid development of social media and ...
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Dimitriadis, Sergios ; Tsimonis, Georgios ; Koritos, Christos (Conference)The paper examines whether investments on the development of websites dedicated to broadening the customer-company relationship is a viable strategy. Relational benefits and the, somewhat neglected, relational costs are ...
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Tsimonis, Georgios ; Dimitriadis, Sergios ; Koritos, Christos (Article)The paper explores which relational benefits and costs are appropriate for capturing relationship-building efforts within the context of informational, non-transactional, websites and assesses their effect on behavioral ...
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Dimitriadis, Sergios ; Tsimonis, Georgios (Conference)This paper explores the customers’ expectations and perceptions of relational benefits and costs, in the context of a non-merchant informational e-service. It further tests the effect of perceived relational benefits and ...
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Tsimonis, Georgios ; Dimitriadis, Sergios (Conference)Attracted by the rapid penetration of social media into society, firms are increasingly using them to offer interactive services to their customers, and to create or enhance their relationships with them. As the number of ...
Now showing items 1-7 of 7
