Browsing Faculty of Business and Law by Author "Scott, Tasmin"

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The consumer journey in The Digital Age: the challenges faced by destination and place marketing agencies

Scott, Peter; Scott, Tasmin; Stokes, Peter; Moore, Neil; Smith, Simon; Rowland, Caroline; Ward, Tony (Article)

Abstract: This conceptual paper evolved from an extensive literature review and a consultancy project conducted via a UK University Business School/commercial sector collaboration. The paper explores how the digital age ...
Reconceptualising Buyer Behaviour in the Digital Era: An Emergent Journey.

Scott, Peter; Scott, Tasmin; Stokes, Peter; Moore, Neil; Smith, Simon M.; Rowland, Caroline; Ward, Tony (Article)

his conceptual paper evolved from an extensive literature review and a consultancy project conducted via a UK University Business School/commercial sector collaboration. The paper explores how the digital age is presenting ...