Has Mumsnet changed me? SNS influence on identity adaptation and consumption

Phillips, N.; Broderick, Anne

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Has Mumsnet Changed Me April 4th with names for DORA.docx (76.89Kb)

Date

2014-08

Author

Phillips, N.;

Broderick, Anne

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Citation : Phillips, N. and Broderick, A. (2014) Has Mumsnet changed me? SNS influence on identity adaptation and consumption. Journal of Marketing Management, 30 (9-10), pp. 1039-1057

URI

http://hdl.handle.net/2086/10412

DOI

https://doi.org/10.1080/0267257X.2014.927899

Research Institute : Centre for Enterprise and Innovation (CEI)

Peer Reviewed : Yes

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Department of Strategic Management and Marketing [775]