Has Mumsnet changed me? SNS influence on identity adaptation and consumption
Date
2014-08
Citation : Phillips, N. and Broderick, A. (2014) Has Mumsnet changed me? SNS influence on identity adaptation and consumption. Journal of Marketing Management, 30 (9-10), pp. 1039-1057
Research Institute : Centre for Enterprise and Innovation (CEI)
Peer Reviewed : Yes