Browsing by Subject "Business intelligence; Information interpretation; Small enterprise supply chain"

De Montfort University Open Research Archive

Browsing by Subject "Business intelligence; Information interpretation; Small enterprise supply chain"

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  • McBride, Neil (Article)
    This case discusses the use of business intelligence systems in the running and optimisation of magazine distribution by a UK company. The company collects a wide range of data to help it monitor and optimise a supply chain ...