Browsing by Subject "memetics"

De Montfort University Open Research Archive

Browsing by Subject "memetics"

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  • Wright, Sheila (Article)
    The potential for CI to inform and influence marketing decisions is increasing and this combination can deliver an enviable competitive advantage. Simply knowing more about competitors is not enough. It is what the firm ...
  • Sparkes-Vian, Cassian (Thesis or dissertation / Doctoral / PhD)
    This research project is an analysis of the use of digital propaganda by the three major parties in the UK 2010 General Election. In addition to this empirical aim, the study also employs the discipline of memetics to ...