Browsing by Author "Sekhon, Harjit"
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An omnichannel approach to retailing: demystifying and identifying the factors influencing an omnichannel experience
Hickman, Ellie; Kharouf, Husni; Sekhon, Harjit (Article)The purpose of this research is to identify the factors that influence an omnichannel experience. Omnichannel is an emerging approach to retailing that responds to the changing nature of how customers shop in alternation ...