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    Browsing by Author "Robson, Andrew"

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      • B2B Relationship Marketing – An assessment of the Nigerian SME-Bank Relationship 

        Ojeme, Mark; Robson, Andrew; Coates, Nigel (Conference)
      • Business to Business (B2B) Relationship Assessment of Commitment and Behavioural Intention – Nigerian SME-banking Relationship” 

        Ojeme, Mark; Robson, Andrew; Coates, Nigel (Conference)
        Purpose - It evaluates the role of the commitment between small and medium enterprises (SMEs) and their banks in Nigeria from the perspective of the senior SME employees. The antecedents to, and outcomes from, commitment ...
      • Defining Trust in a B2B Relationship - The SMEs’ Perspective 

        Ojeme, Mark; Robson, Andrew; Coates, Nigel (Conference)
        Trust’s role in underpinning long-term business relationships is well established, albeit with a range of associated definitions and structures. This paper presents an instrument to assess the structure and level of SMEs’ ...
      • Investigating the Nigerian Small and Medium Enterprises (SME)-banking long term relationship building 

        Ojeme, Mark; Robson, Andrew; Coates, Nigel (Article)
        Purpose - It evaluates the role of the commitment between small and medium enterprises (SMEs) and their banks in Nigeria from the perspective of the senior SME employees. The antecedents to, and outcomes from, commitment ...
      • A Model of Affective Commitment in Small and Medium Enterprise Relationship to Retail Banks in Nigeria 

        Ojeme, Mark; Ogba Ike-Elechi; Robson, Andrew; Coates, Nigel (Conference)
        Purpose: This study aims to investigate a model of affective commitment within the context of SMEs relationship to retails banks in Nigeria. Specifically, this study investigates the drivers and consequences of SMEs ...
      • Nigerian SMEs - Commitment and Loyalty to their Retail Banks 

        Ojeme, Mark; Robson, Andrew; Coates, Nigel (Conference)
        Purpose: Commitment in underpinning long‐term business relationships is well established. Limited research exists involving relationships between SMEs and banks. The paper presents an instrument to assess such relationships ...
      • Nigerian SMEs: Commitment and loyalty to their banks 

        Ojeme, Mark; Robson, Andrew; Coates, Nigel (Article)
        Commitment has a crucial role to play in underpinning long-term business relationships, and as such, is well established in the related academic literature. Limited research does however exist pertaining to the specific ...
      • The SMEs’ perspective of trust in a B2B relationship 

        Ojeme, Mark; Robson, Andrew; Coates, Nigel (Article)
        Despite the diversity in its associated definition and related structures, the role of trust in underpinning long-term business relationships is well established. This article presents an instrument to assess trust from ...

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