Browsing by Author "Hudson, David"

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Branded entertainment: a new advertising technique or product placement in disguise?

Hudson, S.; Hudson, David (Article)
Marketing in English professional football clubs

Hudson, David (Thesis or dissertation / Doctoral / PhD)
Marketing in English professional football clubs.

Hudson, David; Herbane, B. (Book)
Meet the parents: a parents' perspective on product placement in children's films.

Hudson, S.; Hudson, David; Peloza, J. (Article)