This thesis forms part of a PhD by Publication based on the research and scholarly work of Sheila Wright. It explores her contribution to the field of Competitive Intelligence & Insight Management (CI&IM) made through ten ...
Understanding the business environment is essential for successful marketing. The marketing research and strategic analysis industry’s very existence depends on this understanding, and as such, helps organizations to deal ...
This paper presents the findings of an empirical study of the major UK retail banks, the purpose of which was to investigate, not only how they operate their competitive intelligence gathering activities, but the degree ...
This article identifies the state of competitive intelligence (CI) in Asia, specifically, two of its most prominent economic powers, China and Japan. Comparisons with Western, mainly U.S. practice are made, particularly ...
Competitive intelligence has occupied much attention in the popular press and with key business leaders. Books on intelligence are regularly becoming top sellers and senior executives are lauding the importance of it as a ...
Marketing and competitive analysis (MCA) has been part of the curriculum for marketing students and practitioner certification courses for many decades in post-secondary institutions. The implicit assumption that such ...
The current environment in higher education drives faculty members towards research and publication. What the system values most is publication in refereed journals, preferably those which have achieved high reputation. ...
Marketing is accused of poor management practice. This paper argues that this is grounded in a confusion of marketing thinking and marketing action which results from widely held beliefs and myths that surround the marketing ...
Marketing is accused of poor management practice. This paper argues that this is grounded in a confusion of marketing thinking and marketing action which results from widely held beliefs and myths that surround the marketing ...
The current environment in higher education drives faculty members towards research and publication. What the system values most is publication in refereed journals, preferably those which have achieved high reputation. ...
Three empirical studies carried out in Canada, United Kingdom and Europe are examined in this article with comparisons drawn on their approach and findings. The studies were compared using a framework, developed by the ...
The purpose of this article is to address the viability of planning and executing the integration of four, often independent marketing information management techniques: competitive intelligence (CI), customer relationship ...
This paper identifies the five commonly accepted and applied standards required for a particular activity to be termed as a legitimate profession. The background to the use of standards to denote professionalism is ...
The practice of CI is growing across Europe, of that there is no doubt. In 2004 the Journal of Competitive Intelligence & Management invited leading practitioners, consultants and academics from a range of countries to ...
Previously, papers have been presented to the IWCS which have looked at the use of a limited set of equations to help predict the path of technology. The results were promising and indicated that a set of biologically ...